Here at Troot we like to be fully transparent about our planning processes with our clients, and we hope this case study will also help you understand just how we do that. So let’s break it down!

The verdict is here. People love watching funny content - anything from cats meowing “I love you” to Scottish people trying to pronounce the word “Purple Burglar Alarm”, we know the good stuff by the way it makes us feel.

As a species we’re drawn to stories. That’s why we have books, movies, music, stand-up comedy & podcasts - to get our daily story fix. We connect with each other by telling and listening to tales, experiences, conflicts and resolutions.

It’s 2021. By this point social media has been around for a while and everyone AND their grandma is on it. It’s a space where people connect, share ideas, start movements and influence culture. Things are constantly happening, algorithms are changing and new features are added almost daily to accommodate brand presence and to help influence people’s purchasing decisions.