Generation Z is more critical of advertising than previous generations. Therefore, the impact on the target group needs to be made with addictive content and an interesting story.
When the goal is to gather leads and positively influence the purchase decision for an expensive product, emotional but informative content works for the consumer.
When the goal is to get as many relevant target audience as possible to the customer's website and generate sales, in addition to a workable plan a special attention must be paid to the selection of influencers.
How is the student fair for primary school students carried out remotely and how can ninth-graders get acquainted with the offering the local vocational college has to offer?