WHAT WE DO?

Social Media &
content marketing

We combine brand understanding with multi-channel content expertise. We don't create content just for the sake of it; instead, we provide long-term support for your brand's business objectives and integrate social media into your overall marketing in a way that resonates with your target audience. We plan and produce content for platforms such as TikTok, Meta, YouTube, LinkedIn, and websites.

INFLUENCER
MARKETING

Influencer marketing has been at the core of our operations since 2014. We understand the influencer marketing landscape, its methods, and best practices. We plan and execute multi-channel influencer marketing that delivers measurable results. We operate independently of specific influencers – ensuring we find the right ones for every need.

FORMATS
& SERIES

Our expertise in engaging content isn't limited to social media and short videos. We have conceptualized and produced formats that have garnered hundreds of thousands of viewers on both VOD platforms and television channels. We leverage social media and influencers to create buzz around series.

EMPLOYER BRANDING & Recruitment Marketing

The competition for top talent is fierce, and you won't succeed if your best stories and attractive qualities go untold. We help companies develop their employer brand long-term, both on social media and beyond. Additionally, we execute effective recruitment campaigns.

Experiences

We plan and produce influencer-driven events and experiences that engage audiences. We create events and experiences for locations such as shopping malls, cruise ships, event parks, festivals, stores, and HR events.

Social Media Training

Our social media experts have trained companies and organizations in both marketing communications and employer branding. We tailor our training programs to meet each organization's specific goals and genuine needs.

OUR STORY

THIS IS WHERE IT STARTED

OUR STORY

Troot, then known as Töttöröö, was launched in 2014 in conjunction with the first Tubecon in Helsinki. Töttöröö was Finland's first domestic YouTube network, specializing in bringing YouTube creators and brands together. We represented Finland's most popular YouTubers, such as Lakko, Justimus, Veronica Verho, and Herbalisti.

Along the way, the world and media landscape have changed. We have grown with these changes. In recent years, we have evolved from an influencer network into a comprehensive social media marketing partner. We offer our clients over 10 years of experience in social media, influencers, and meaningful content, enabling brands to succeed in a changing media environment.

HOW WE WORK

We are bold, innovative, and know what's next in social media. We are all united by a passion for meaningful content and a desire to achieve results for our clients. Our client relationships are long-lasting, and people enjoy working with us. We offer our clients strategic planning, content production, influencer marketing, and advertising – everything a successful social media presence requires. We serve our clients from Vallila, Helsinki.

21 experts

+11 years of experience

+2.7M€ revenue

4.5/5 customer satisfaction

256m2 office in Vallila

+7 office dogs

Lemuntie 3-5, 2nd floor
00510 Helsinki
business@troot.fi