In the FOOM podcast, we explore current social media trends with Joona and marketing experts and content creators. New episodes are released monthly. During the rest of the year, we will cover topics such as short videos, esports, influencer marketing, and building entertainment brands on social media.
In 2017 and 2018, we produced the FOOM event. The event was a forum for online media, marketing, and the phenomena surrounding it. The stage featured top names in digital media and marketing such as Casey Neistat, Peter McKinnon, and Gavin McGarry. Our ode to online continues now in 2021 in a listenable and watchable format, as our CEO Joona Haatainen invites interesting characters, creators, and experts to share thoughts together about social media and the culture within it. Like social media itself, our podcast is a mix of perspectives, opinions, and ideas – and always in the style of our guests!
In the podcast's first episode, Joona and YouTube veteran Kaitsu Rinkinen tackle the currently hottest trend: short videos. Short videos have already significantly changed marketing and content production – what do Joona and Kaitsu think about this?
In the podcast's second episode, Joona discusses competitive gaming, or esports, and gaming as a phenomenon with Matti Orava from Kova Esports. What commercial opportunities does esports offer? What should advertisers consider from a brand perspective?
Follow FOOM on Spotify and Troika on YouTube!
