For several years, Troot has helped BookBeat acquire registered customers for its audiobook service.
BookBeat is Finland's leading audiobook service. It allows users to listen to audiobooks or read e-books on smartphones and tablets. In addition to Finland, the service operates in several European countries. In Finland, BookBeat's selection includes titles from all major publishers.
For several years, Troot's objective has been to acquire registered customers for the BookBeat audiobook service through influencer marketing, as well as to boost BookBeat's brand awareness and highlight its high-quality service. Our target audience has been young adults interested in literature and audiobooks, who are passionate about stories, entertainment, and learning.
Troot's influencer marketing experts continuously identify suitable influencers for BookBeat based on data and insights. Key factors in selecting influencers include audience engagement with their content, the influencer's reach, and genuine interest in audiobooks and BookBeat. Influencers recommend BookBeat and its audiobook selection to their audience through their social media channels, guiding them to register as app users on a campaign page via an introductory offer.
We continuously test various influencers and distribution channels, optimizing our efforts towards the most effective methods and channels for generating registrations. If an influencer achieves the desired results, we naturally continue and develop the collaboration, expanding it to other distribution channels if needed. During implementation, we specifically measure the number of new registered customers and their engagement with the BookBeat audiobook service. A significant part of the collaboration's success also stems from our meticulous management and coordination, alongside continuous analysis and open communication with our client.
