Hau-Hau Champion

BACKGROUND: 

Hau-Hau Champion aimed to discover new audiences and sought a partner to launch the brand's TikTok channel. The brand's objective was to engage consumers where they spend their time and to reach a new, younger target demographic. The social media content was intended to enhance the brand's quality perception, raise awareness of the products' value for money, and ensure Hau-Hau remained prominent in consumers' minds.

STRATEGY: 

The collaboration commenced with strategic planning, which defined the target audience, tone of voice, visual identity, and channel promise for Hau-Hau's brand-new TikTok account. Continuous content types were developed for the account, highlighting Hau-Hau's expertise and its position as a market-leading provider of dog food products – all while maintaining the entertaining nature typical of TikTok. 

CREATIVE IDEA: 

On Hau-Hau Champion's TikTok, dogs take center stage. In entertaining and heartwarming short videos, dogs are allowed to simply be dogs – these four-legged stars showcase their unique canine personalities and favorite activities. Beyond bringing joy, the content also provides dog owners with valuable information and tips. Hau-Hau acts as a reliable everyday companion for dog owners, understanding Finnish dogs, always advocating for them, and offering trustworthy information with a relaxed approach.