International marketing campaign for a Finnish AR application, leveraging local content creators
Immersal App is a completely new and simple way to create, share, and experience life in the metaverse. The app allows you to add digital content like videos and images to reality. Immersal is part of the Swedish publicly traded company Hexagon.
The objective was to create an international marketing campaign to acquire new users for the Immersal app and to develop a concrete case example for B2B marketing.
In collaboration with director Petrus Koskinen, we designed international promotional videos focusing on the Immersal app and its various uses in an urban environment. The ads we produced featured Finnish influencers Kristo Vedenojan (architect) and Mikael Linko (skateboarder), who showcased Helsinki's locations and architecture in the content.
The ads were distributed on social media in Singapore, England, and the United States. In addition to the promotional videos, the influencers created content suitable for their own channels, showcasing the Immersal App's potential uses from the perspectives of architecture and skateboarding.
"Kokonaan uusien ratkaisujen markkinoinnissa tarvitaan uusia ideoita ja vaikuttajamarkkinoinnin käyttäminen oli hyvä idea. Trootin väen kanssa oli helppo tehdä töitä ja löydettiin sopivat vaikuttajat ja sisällöt."
