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Boosting Kamppi Shopping Centre's social media channel engagement and follower growth with a content strategy and channel-native content
Kamppi Shopping Centre aims to inspire consumers through its social media channels, thereby enhancing its appeal and increasing visitor numbers. The primary objective of the collaboration between Troot and Kamppi is to help Kamppi boost engagement and follower numbers on its social media channels, ultimately increasing consumer interest in Kamppi.
Our collaboration with Kamppi commenced in autumn 2023 with comprehensive social media strategy development. This work encompassed Kamppi's existing social media channels, Instagram and Facebook, and also involved creating a strategy for a completely new channel, TikTok. The goal for TikTok was to establish it as a relevant component of Kamppi's social media marketing, enabling the centre to reach a new, younger target demographic. The strategy defined social media marketing objectives and metrics, identified target audiences and follower personas, and outlined the roles and value propositions for each channel. Furthermore, ongoing content types, distinctive tonalities, and visual guidelines were developed for all channels.
The purpose of Kamppi's content types is to offer tips, inspiration, entertainment and information about Kamppi's events. The content delves into current trends and seasonal themes across fashion, well-being, beauty, and interior design. It also features reviews of Kamppi's restaurants and services, offers glimpses into the daily lives of those working at Kamppi, and engages with trends popular among a younger audience. All content is designed to deliver tangible added value to both existing and new Kamppi customers.
