influencer marketing

Without a strategy, influencer marketing is just guesswork

Most brands know they should be doing influencer marketing. Few, however, know how to integrate it into a larger whole so that individual campaigns build something lasting instead of remaining isolated posts.

We build an influencer strategy that stems from your business objectives. We define the right channels, key messages, and influencer profiles based on data and our experts' insights. We create a plan that is genuinely easy to implement and monitor.

KPIs and metrics aren't just a necessary evil for reporting to us. They are a way to ensure that influencer activities are correctly targeted and that you can react quickly if something isn't working.

We manage the entire process so you can focus on your core business

We are involved from start to finish: from creative conceptualization to influencer mapping, contracts to coordination, content development to reporting, and ad optimization. We use the CreatorIQ platform, which allows us to see in real-time what's working and adjust our direction on the fly if needed.

Creative vision is present at every stage. That's why our campaigns don't look like a brand sent a brief and an influencer just got the job done. They look like someone genuinely thought about how to tell the story credibly and across multiple channels.

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• Earned media isn't accidental. It's built on a great idea. Traditional PR still works, but it's not enough on its own. In today's media landscape, a brand's credibility largely depends on who is talking about you on social media and with what voice. At the heart of influencer-driven PR is a creative idea. We build concepts and executions so compelling that influencers want to publish content about them on their own channels. Events, product launches, and PR events are designed to naturally generate earned media coverage.
  
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