How does social media content support recruitment in practice?

Recruitment campaign content could include, for example: Short videos featuring current employees sharing insights into their daily work (authenticity builds trust), "Day in the life" series showcasing different roles, Behind-the-scenes videos from the office or a client project, Challenge videos or viral formats (e.g., a TikTok trend adapted for a company context), Paid targeting for professionals in a specific field. Troot plans, scripts, shoots, and edits the content — or trains your team to do it themselves.

Which social media channels work best for recruitment marketing?

The best channels depend on the target audience being recruited: LinkedIn: best for B2B, expert, and leadership roles. Organic and paid advertising reaches even passive candidates. TikTok and Instagram: excellent for young talent, students, business graduates, retail professionals, and anyone who spends time on these platforms. Facebook: still effective for certain target groups, especially professionals aged 30–50. YouTube: longer "day in the life" videos organically build employer brand. Caverion's recruitment campaign, executed by Troot, significantly boosted applicant numbers through a combination of social media content and targeted advertising.

What is recruitment marketing and how does it differ from traditional recruitment?

Traditional recruitment involves publishing an ad and waiting for applications. Recruitment marketing actively builds an employer brand so that top talent wants to apply to your company even before a job opening is announced. Social media is the most crucial channel for recruitment marketing: LinkedIn for reaching professionals, and TikTok and Instagram for attracting younger talent and entry-level candidates. Video content that showcases authentic daily work life performs better than the traditional "we are a growing company" message. A strong employer brand reduces recruitment costs, improves applicant quality, and decreases employee turnover.

employer brand & recruitment marketing

attract top talent with a strong employer brand

Top talent gets to choose. Everyone competes for them, and most companies use the same channels and methods.

Troot helps you build your employer brand into a powerful draw through long-term content marketing and distinctive campaigns.

We do recruitment marketing that doesn't end when the campaign does. A strong employer brand lowers recruitment costs, improves candidate quality, and reduces turnover. It's an investment that pays for itself.

engaging marketing to support recruitment

We help HR directors and recruitment managers strategically build their employer brand. We strengthen your presence exactly where the talent you seek spends their time. We create content and campaigns that guide them to apply.

Our services

Strategic planning

Content and social media strategies
Recruitment campaigns and concepts
Social media training and coaching

Creative content creation

Content planning and scriptwriting
Content creation (videos, images, texts, articles)
Video series and podcasts
Recruitment ads
Community management and publishing

Paid advertising

Media planning
Paid advertising implementation
Results reporting and analysis

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Our Work

We are a strategic partner for marketers, employers, media companies, and event organizers. Beyond social media, our creative solutions extend to retail media, events, and streaming services.