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Social Space encourages young people to engage in creative content creation
Tallink Silja wants to ensure that families have the best possible setting for shared experiences. While the ship offers a game room for all ages and a children's play area, how could Tallink Silja make the cruise even more enjoyable, especially for teenagers? What new activities could Tallink Silja offer for young people to enjoy together onboard?
With TikTok, social media-native young people are increasingly interested in creative content creation. In Finland alone, over 450,000 TikTok videos are published daily. Globally, selfie museums are growing in popularity, inspiring the creation of videos and photos with their captivating and playful sets. We decided to design a dedicated space for young people that inspires creative adventures onboard.
Social Space is believed to be the world's first mini selfie museum onboard a ship. It encourages young people to engage in creative content creation together with friends, siblings, and parents. The Social Space installation was set up on Tallink Silja's Baltic Princess ship in summer 2024. The room's visuals draw inspiration from the beautiful Finnish archipelago, where the ship sails between Turku and Sweden. Social Space is like a short video and photo studio, providing a setting for playful fun, enjoyment, and learning new things. Tips for content creation are provided through inspirational and instructional videos made by popular youth influencers.
The Social Space created for Tallink Silja Line's Baltic Princess introduced a fresh, new concept to onboard entertainment, blending travel, content creation, and social media influencers popular with young people. The space provided an inspiring environment, especially for young passengers, offering the chance to create unforgettable moments amidst the maritime scenery.
Collaborating with influencers brought a contemporary feel to the space and effectively reached the younger target audience. Visually, the space successfully leveraged the beauty of the archipelago and incorporated colorful, maritime elements.
It was particularly interesting to be involved in creating a completely new concept aimed at young people, in collaboration with Troot. The project provided valuable lessons and inspiration for future development initiatives.
