Social media channels have in recent years started to fill with content where music plays a major role. Suitable background music in an Instagram Story or a hit song to dance along to on TikTok makes social media posts more interesting. With commercial content, the rules for music use are not always entirely clear-cut, which occasionally causes content creators and brands headaches. Non-commercial or organic content can basically be filled with any music, but in commercial posts you should only use music that is intended for commercial use or created by the influencer themselves. Often unfortunately, this means that all the biggest hits and trending songs remain outside the selection options.
Music is always created by someone, so without separate compensation, music created by others cannot be used in commercial content
This may sound unnecessarily complicated, but the starting point in social media content production should be your own content – images, videos, text or audio. Music is always created by someone, so without separate compensation, music created by others cannot be used in commercial content – we wouldn't use photos taken by someone else without permission either.
Fortunately, however, there are many music libraries that can be used for commercial content as well. TikTok also has its own library for content creators and brands to use, so there's no need to worry that your planned content would be boring due to lack of music. It's also good to remember that captivating and influencer-style content doesn't necessarily need music to be interesting and engaging! Good examples of this are sketch comedians Weksii and Jesusguised on TikTok or for example Pesojoonas on Instagram.
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At Troot, we want to implement successful social media and influencer marketing while always considering the conditions. Let's work together to make brands influential! Get in touch with our team here
