Earned media doesn't happen by accident – it's built upon an insightful idea.
Traditional PR still holds its own, but it's no longer enough. Today, a brand's true credibility is measured by who is talking about you on social media – and, more importantly, with what tone of voice. At Troot, we connect your brand with the right people in a way that feels authentic and inspires others to share.
At the heart of influencer-driven PR is always a captivating, creative concept. We don't just send products out hoping for the best; instead, we build a story around the PR activity.
We design concepts that are so interesting and value-adding for influencers that they want to share them with their own audiences - even without paid media collaborations.
When the goal is to evoke emotions and generate earned media on social media, genuine interactions are essential.
We design and execute:
Our goal is simple: to design and execute PR activations so insightfully that they generate earned media completely organically.
We know the influencer landscape, its trends, and its principles inside out. We understand what truly excites influencers and how to package your brand's message so it resonates with their audiences too.
We are a strategic partner for marketers, employers, media companies, and event organizers. Beyond social media, our creative solutions extend to retail media, events, and streaming services.
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