Ehrmann & Tre Kronor Media

Background

Ehrmann aims to reach young adults interested in healthy lifestyles, outdoor activities, sports, and everyday exercise with its High Protein product family. The protein snack market offers a wide variety of choices, and competition for consumer attention is fierce. How can we stand out from competitors and engage consumers in their daily lives in an appealing way?

Strategy

We decided to approach the target audience through an influencer. Influencer marketing allows for in-depth storytelling, and young adults tend to trust an influencer's message more than a brand's own. For the launch of the new High Protein products, Ehrmann and media agency Tre Kronor wanted to explore how a single influencer could serve as the face of the entire campaign, extending beyond social media. 

The ideal brand match would be an influencer who prioritizes their well-being and possesses a positive, active approach to life. We also planned to execute PR stunts with the influencer, which required someone with a strong ability to engage and commit. Based on her style and attitude, which perfectly aligned with the brand, Alina Voronkova was selected as the face of the High Protein campaigns.

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Creative Idea

With the influencer in mind, we designed a multi-channel umbrella concept Hello, sweet life! The core message of the concept originates from Ehrmann's High Protein products: you don't have to sacrifice taste for health – not with Ehrmann's delicious treats, nor in life in general. Voronkova's engaging personality and versatile content creation skills brought the concept to life. The concept has been rolled out across social media, radio, outdoor advertising, and other digital marketing channels. Our successful, long-standing collaboration with Ehrmann, Tre Kronor, and Voronkova continues to this day.

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